Marketing Services

Learn what really works to market a service business and what doesn’t. Learn 100 different tools & tactics for marketing your business. Learn to create an endless stream of clients and referrals by doing 10 easy things per day.

Normally offered as a tele-class with group coaching follow-up. Highly recommended for all service business owners, salespeople and professionals.

Your Advantage: You'll discover what really works to market a service business and what doesn't. You will design your own customized 28-day marketing plan that you can use over and over. Follow-up group coaching keeps you on target as you progress through the first 28-days.
 

Your USP is the distinguishing advantage you hold out in all your marketing, advertising and sales efforts. It is the reason people should do business with you instead of your competitors. 

We will work with you to develop the most effective USP for your business. Our development process will include not only speaking with you and learning about your business but, speaking with your clients and investigating your competitors. 

Your Advantage: You have the most effective USP to propel your business to increased sales and profits. You will now be able to integrate this USP in all of your marketing, advertising and sales efforts. 
 

First, you send me copies of all your newspaper ads, yellow page ads, brochures, sales scripts, letters and any other marketing materials you have. I'll fill out an extensive questionnaire with you over the phone, to help me understand your business. Then, I analyze your information and the materials you sent.

We will then review my specific recommendations with during a one hour call. I will not only tell you what to do, but how to do it. You will be provided with both audio and written transcripts. 

Your Advantage: You'll get specific strategies on how best to market your business and improvements to make to your existing marketing. You will get a prioritized action plan. It contains the most important things you should do immediately to start increasing your business. Plus, you'll learn what promotions and costly marketing mistakes to avoid. 
 

We evaluate your business for the referral sources most likely to provide you with qualified new business prospects and how to reach them. We then draw on our experience and extensive library of over 100 proven referral programs for ideas that will work for you. We then create a unique referral program and materials for your business. 

Your Advantage: You'll get specific referral program designed to generate a constant stream of new prospects for your business. That program may contain letters, postcards, advertising, incentive programs or joint ventures. You will be provided with original copies of all materials and a prioritized action plan to start generating referrals.
 

We create a process or workflow of the service you provide. Everything you do in your service business can be put into a logical process. We then create a name for this process and choose a method to present it to your potential clients and customers.

Your Advantage: Your service business overcomes the primary stumbling blocks to success: 1) your service is intangible it can't be seen, heard or touched, 2) it's difficult to convince prospects of its worth, and 3) prospects find it difficult to see the real benefits of your service. 
 

Based on the market analysis, we will develop prospect market profiles by industry, size, maturity, culture and economic strength. Then, we'll license and purchase your new business prospect  list one small target group at a time.

Your Advantage: You'll save time and money by focusing only on qualified prospects. And you'll buy only the size list that you need...not a list filled with junk records to meet some arbitrary minimum order size.
 

We will develop a sales message that is keyed to your prospect's real needs. We will match your prospect's needs with the best benefits of your offer. Simply put, your sales message becomes smart, logical and fully aligned. Plus, we transpose your message into a variety of different forms: Sales letter, postcard series, no-reach fax, pre-call prep sheet, and follow up call script.

Your Advantage: All your sales presentation materials are logical, designed from the buyer's point of view. Plus they're integrated, designed to work together. In total, your sales message is developed as a personal message, aligned one-to-one, from you to the client. (personal messages get opened and read).
 

We evaluate your business for hidden or overlooked assets.  We then develop a plan to leverage those assets to generate increased sales and profits.  This may entail Joint Ventures, Licensing or one of many other techniques.

Your Advantage: You will be able to use existing assets that can often generate substantial additional profits at little or no cost.